LAST UPDATED: August 7, 2003 |
Information Collected Online
Most of the information provided by The Weather Channel is offered without our collecting any personally identifiable information from you. For instance, you can visit the student section of the Education Web site without giving out any personally identifiable information. In order to maximize your experience and to provide you with enhanced products and services, however, The Weather Channel collects personally identifiable information (e.g., name, e-mail address, etc.) and demographic data (e.g., zip code, etc.) that you voluntarily supply to us. Some examples of instances when we collect personally identifiable information include when you:
- Register for access to restricted areas of the Education Web site
- Complete a survey
- Send us an e-mail message
- Download or order materials
- Submit materials to The Weather Channel, or
- Participate in an online forum or community
Thus, you have a choice as to whether to provide your personally identifiable information. Although you are not required to disclose any personally identifiable information to us, portions of our Web site and other specialized services may be unavailable to you without such information.
In the case of participation in a chat session you are not required to provide any personally identifiable information. However, we do require you to select a user name. Also, the sessions are monitored and transcripts are posted on the Web site for access by other users.
How We Use Your Information
We use the information you provide in a limited number of ways. We may use the information to service your account, conduct a transaction that you have requested, display information and advertisements that match your interests and profile, notify you if you have won a contest or sweepstakes, improve operation of the Education Web site, evaluate the usefulness of our programs and materials and compile demographic statistics about our users. We may on occasion combine information about you that we have with information we obtain from other parties to enhance our ability to market to you those products or services that may be of interest to you.
How We Share Your Information
One of the most valuable assets of our business is you. The Weather Channel does not rent, sell or share personal information about you with other people or nonaffiliated companies except as described below.
The Weather Channel and its Affiliates
We provide you with the opportunity to opt in to receive special offers from The Weather Channel and its affiliates. If you opt in, The Weather Channel and its affiliates will use your personally identifiable information to inform you of other products or services available from The Weather Channel and its affiliates, including The Weather Channel Interactive, Inc. and WSI Corporation. These products may include, for example, schedules for special programs on The Weather Channel cable network or offers to purchase a calendar from The Weather Channel.
When you submit your personal information on the Education Web site, it may be shared with a reputable third party ("Third Party Processors"). These Third Party Processors may include, for example, companies that operate or host our Education Web site. These Third Party Processors may organize, administer, process, and/or analyze data on our behalf to help us provide more relevant offers to you and to eliminate the delivery of duplicate offers. In addition, these Third Party Processors correct and/or update users' data based on information we provide them. We may also use Third Party Processors to deliver materials to you via e-mail or postal service. The data we provide to Third Party Processors is securely stored and maintained by them so that it can be accessed when needed for future purposes. Further, all such Third Party Processors are contractually bound by us to keep the information confidential. All information provided to Third Party Processors is used by them only to carry out the service they are providing for The Weather Channel.
Links to Other Web Sites
Purchase or Sale of Businesses
The Weather Channel continually looks for ways to improve our business. One such way of improving our business might be to buy or sell a company. If we buy or sell a business, databases containing personally identifiable information will likely be transferred as part of the sale. If we buy a business, we will honor the requests of that business's former customers regarding their personally identifiable information. If in connection with a sale there will be material changes to the way personally identifiable information is being used, affected consumers will be notified via e-mail and will be given the opportunity to opt-out.
Other Limitations on Privacy
IP Addresses, Cookies, Web Beacons and Gifs
The Weather Channel uses various Internet technologies which help us to manage our site operations and track usage behavior so that we can tailor information and advertisements to make your visits more enjoyable and meaningful. These Internet technologies include:
- IP Addresses: random numbers assigned to individual computers which The Weather Channel uses to administer our Web site and help diagnose problems with our servers.
- Cookies: small electronic files transferred from our Web site to your hard drive. Cookies enable The Weather Channel to recognize repeat visitors, track usage behavior and facilitate your access to and use of our site. If you wish, you can choose to have your computer warn you each time a Cookie is being sent, or you can choose to turn off all Cookies. You can do this by resetting your browser (such as Netscape Navigator or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your Cookies. If you turn Cookies off, however, you won't have access to many of the features which make your experience more efficient and some of our services will not function properly.
- Web Beacons (sometimes called single-pixel Gifs): electronic images that allow The Weather Channel to count users who have visited certain Web pages we wish to track. For example, The Weather Channel may include Web Beacons in promotional email messages in order to count how many messages have been opened and acted upon. Web Beacons may also be placed by our advertising partners on The Weather Channel Web pages to help determine the effectiveness of Internet advertising campaigns.
Information that is collected via IP Address, Cookie and Web Beacon technologies is not personally identifiable. However, if you choose to provide The Weather Channel with personally identifiable information, this information may be linked to the data stored in these technologies. In addition, we may share aggregate (not individual) site usage statistics and demographic information with advertisers and other third parties, but this information will not include any personally identifiable information. Personal information about you as an individual will not be provided to any third party without your consent, except under the circumstances described above in the "Third Party Processors" and "Other Limitations on Privacy" sections.
Use of Cookie and Web Beacon Technology by Advertisers and Ad Serving Networks
Opting-Out, Corrections and Cancellations
In order to receive an offer or promotion from The Weather Channel or a third party, a user must have chosen to receive it during a registration process. To completely ensure that we have your consent, we make sure that each e-mail we send you presents the additional opportunity to opt-out of receiving future e-mails.
To reset your password, update your personally identifiable information, correct any information, make changes to your preferences, unsubscribe to any e-mail subscriptions or to opt-out of any services, you may access your profile through the "edit profile" link on each page of the Education Web site.
The Weather Channel is committed to protecting the safety and privacy of young people using the Internet. We do not knowingly collect personally identifiable information from children under the age of 13 and believe that children should get their parents' or guardians' consent before giving out any personal information.
Our Web site may contain links to third party Web sites geared to children. The linked sites are not under the control of The Weather Channel. We are not responsible for the contents of any linked site or any link contained in a linked site, nor are we responsible for the privacy practices of the operators of those sites with respect to children. We strongly encourage parents and guardians to review the Privacy Policies of all linked sites.
Our Commitment to Security
Keeping the information you provide to The Weather Channel secure is important to us. We have put in place appropriate physical, electronic and managerial procedures to protect and safeguard your data. Of course, although The Weather Channel uses standard industry practices to protect your personal information, we cannot guarantee that your communications with our site will never be unlawfully intercepted, or that your personal information will never be unlawfully accessed by third parties.
The Weather Channel, Inc.
Attn: Education Department
P.O. Box 724554
Atlanta, GA 31139